VISIBILITY PROGRAM:  TIER ONE

Includes:

• Everything listed previously in the "PR Foundations" section plus... 

• 20 total secured opportunities in 4-6 months, which typically break down as follows:

  • Approximately 6-8 podcast interviews

  • Approximately 5-7 media placements (online publication, TV, etc.)

  • Approximately 2-3 speaking events, i.e. a summit, virtual event, guest coaching, etc. (or support to facilitate 2-3 brand or influencer partnerships)

  • Approximately 2-3 Instagram or Facebook Live collaborations

  • BONUS: Support booking approximately up to 5 notable guests on client's show/social media, if desired

    We will work with you to determine the best breakdown of visibility opportunities in order to hit your goals (the numbers

    above are examples; we will tailor the total breakdown to what fits best for you)

Investment:

• $4,500 per month paid monthly for 4 months

          - OR -

• $17,000 paid in full for all 20 secured opportunities (you save $1,000 if paying in full)

We work based on securing deliverables for you, rather than working over a set duration of time because we want to prioritize getting you the best results as quickly as possible. So if we secure all deliverables for you in 3 months, the scope of work is complete. For 20 deliverables, it can take up to 6 months.

VISIBILITY PROGRAM:  TIER TWO

 Includes:

• Everything listed previously in the "PR Foundations" section plus... 
• 10 total secured opportunities in 2-3 months, which typically break down as follows:
  
  • Approximately 3-5 podcast interviews
  • Approximately 2-3 media placements (online publication, TV, etc.)
  • Approximately 1-2 speaking events, i.e. a summit, virtual event, guest coaching, etc. (or support to facilitate 1-2 brand or influencer partnerships)
  • Approximately 1-2 Instagram or Facebook Live collaborations
• We will work with you to determine the best breakdown of visibility opportunities in order to hit your goals (the numbers above are examples; we will tailor the total breakdown to what fits best for you)

Investment:

• $3,333 per month paid monthly for 3 months

        - OR -

• $9,000 paid in full for all 10 secured opportunities (you save $999 if paying in full)

VISIBILITY PROGRAM:  TIER THREE

Includes:

• Everything listed previously in the "PR Foundations" section plus... 
• 5 total secured opportunities in 1-3 months, which typically break down as follows:
  • Approximately 2-3 podcast interviews
  • Approximately 1-2 media placements (online publication, TV, etc.)
  • Approximately 1 speaking event, i.e. a summit, virtual event, guest coaching, etc. (or support to facilitate 2-3 brand or influencer partnerships)
• We will work with you to determine the best breakdown of visibility opportunities in order to hit your goals (the numbers above are examples; we will tailor the total breakdown to what fits best for you)

Investment:

• $2,000 per month paid monthly for 3 months

         - OR -

• $5,000 paid in full for all 5 secured opportunities (you save $1,000 if paying in full)

Influencer Marketing:

Phase One

Includes all activities from day one, up until the influencer begins sharing about your campaign!

PHASE 1 (Month One):

• Kick-off call with client to determine influencer avatar, influencer expectations and compensation, incentive for
  influencers, goals for campaign, etc.
• Development of creative assets for influencers to share (graphics, videos, talking points, swipe-ups, etc.); working with
  client team to create (limited use of internal agency graphic designer and items provided by client, or working with
  client's design team)
• Development of special campaigns/contests during engagement to drive more traffic
• Development of comprehensive social media guide for influencers (messaging, objectives, expectations, talking points,
  links, required information when posting, etc.), as well as high-level abbreviated guide
• Influencer research and list development
• Outreach to influencers to secure micro- and mid-tier influencer partners; agency will handle all negotiations and influencer contracts (will work with client to determine ideal influencer partners)
• Set up influencer portal for questions, support, and feedback
• Onboard confirmed micro- and mid-tier influencers and maintain regular communication with influencers
• Determine influencer requirements and compensation with client team

Influencer Marketing:

Phase Two

Includes all influencer sharing and management, this is when everything starts getting shared publicly by influencers!  

PHASE 2 (Month Two & Beyond):

• Management and securing of weekly / monthly posting requirements completed by influencers; will work with client to finalize specific sharing parameters, but we typically recommend something like this:
  • 1-2 in-feed Instagram posts by each influencer during campaign (1-2 in-feed posts per influencer per month)
  • Weekly Instagram Story post/s by each influencer (at least one 15-second story post per week per influencer)
  • Optional Instagram Live collaborations with client spokesperson to talk about offer
• Weekly check-in email with influencers to remind about posting, share content prompts, provide post ideas, etc.
• Weekly report and update to client with influencer posts and analytics
• Weekly management of influencer portal
• Management of special campaigns/contests
• Management of influencer payouts (agency can handle all influencer payments if desired for additional fee)
• Bi-weekly check-in call with client (if requested by client)

(One-Month Min Commitment)

TIER ONE: 

Up to 10 Influencers

Agency Rates:

• $2,500 per month (for two-month minimum engagement; additional months can be added at same monthly rate)

Influencer Payments (estimate):

• $200 - $500 per influencer (for one-month of micro- mid-tier influencer activation)

TIER TWO: 

 11-25 Influencers

Agency Rates:

• $5,000 per month (for two-month minimum engagement; additional months can be added at same monthly rate)

Influencer Payments (estimate):

• $200 - $500 per influencer (for one-month of micro- mid-tier influencer activation)

TIER THREE: 

26-50 Influencers

Agency Rates:

• $7,500 per month (for two-month minimum engagement; additional months can be added at same monthly rate)

Influencer Payments (estimate):

• $200 - $500 per influencer (for one-month of micro- mid-tier influencer activation)