Congratulations!

First, you'll get access to our comprehensive training portal and resource library in Kajabi. These trainings and resources are designed to teach you everything that goes into crafting an effective PR campaign, while also giving you the templates and action steps needed to efficiently execute your visibility plan for the best results.

There are videos, worksheets, sample pitches, templates, list building resources, guides for streamlined outsourcing, and more.

These trainings and resources are the exact processes, systems, and strategies that my team and I have personally used to help our clients sell out events and have record product  sales through influencer marketing campaigns, land major media coverage, appear on local news, get booked on top podcasts, and more.

Next, you'll receive access to our private PR Accelerator Facebook group. Facebook is the central hub for all questions, answers, communication, concerns to be shared, and for support to be given and gained.

Lauren and the team of support coaches are in the Facebook group every day to answer questions and offer advice. This group acts as your lifeline and and fave spot to hang.

Then, we head into where the magic really happens! We'll begin with a kickoff call where you will have the chance to connect with everyone else in the Accelerator.

After kickoff, you will have one weekly coaching call, which will always be recorded so you can watch after-the-fact if you're unable to join live (though we highly recommend you join live!). 

These calls will be a mix of training, Q&A, collaboration, special guests, live pitch practice, and more.

We will also have regular special guest experts that you will have the opportunity to learn from, ask questions to, and even practice pitching to.

These special guests include editors, podcast hosts, influencers, reporters, journalists, brand managers, and more.

Finally, as part of The PR Accelerator, you get my team and I as your in-house agency while you're in the program. We will execute a number of activities for you, so everything won't fall on your plate for you to do all yourself. The first thing we will do is create your custom pitch page, which we will use to pitch you. You will have a dedicated support coach who will act as your account manager to provide you with support, keep you accountable, and answer any questions you may have along the way.

The PR Accelerator starts on May 4th, 2020 and ends July 27th, 2020.

It is a 12-week (aka 4-month / 90-day) program.

You will get access to the Facebook group on April 27th, 2020. 

If you enroll and pay in full by end of day April 17th, you will get two (2) 30-minute strategy calls with me during the course of The PR Accelerator (that's a $500 value!), which you can schedule with me at any time during the 12-week program.

This is not a one-on-one coaching program, but you will get direct coaching from me during our live group Zoom calls. You will also receive coaching and ongoing support in our private group.

We also have support coaches to keep you accountable along the way.

If you enroll and pay in full by April 20th, you will get two (2) 30-minute strategy calls with me during the course of The PR Accelerator (that's a $500 value!), which you can schedule with me at any time during the 12-week program.

You'll get access to the private member's group on April 27th and the training library on May 4th.

You will have access to the training library until the program ends July 27th, 2020.

For the duration of your time in The PR Accelerator, my team and I will provide you with a select number of done-for-you services and deliverables, so the execution of your strategy doesn't have to fall entirely on your plate.

Here's what we will do for you:

• Create one (1) Custom Pitch Page (up to 3 rounds of revisions)
• Pitch you to up to 5 podcasts
• Pitch you to up to 5 online publications (magazines, blogs, etc.)
• Pitch you to up to 5 local or regional news outlets
• Pitch you to up to 5 influencers for collaborations

We will pitch to outlets that my team and I view as leaders in your specific industry that we believe you will be a great fit for.

We will include you in the entire pitching process (either via BCC or sharing screenshots or email threads) so you can see how the process works and how these pitching conversations flow so you will feel even more confident in sending your own pitches.

These items are subject to change or modification depending on the best strategic approach for your goals.

Your custom pitch page development includes copywriting, design, and 3 rounds of revisions. 

Pitching activities include up to 3 rounds of follow-up.

Your involvement is expected in these activities to ensure the best results possible.

The timing of the done-for-you activities and deliverables listed will begin during Phase 2: The Strategy, which is when our internal team will work with you to create your custom pitch page. The pitching activities on your behalf will occur during Phase 3: The Launch and Phase 4: The Implementation.

These items and their timing are subject to change or modification depending on the best strategic approach for your goals.

Bookings are not guaranteed.

There is no income requirement to join; however, this program is best-suited for 6-figure entrepreneurs who have established a successful track-record with their services, products, and offerings.

If you're not yet earning 6-figures, that's okay. We do recommend that you are clear on your service offerings and have a few successful clients, projects, or program launches under your belt.

While we will provide you with recommendations to make your offerings more appealing for press and publicity and may recommend slight adjustments, this program is not the place to figure out what your business is, what you're going to sell, and who you're going to help.

Yes, absolutely. We encourage you to include your team so that you don't have to manage all the activities on your own. If this is something you are interested in, please let us know so we can discuss the details with you.

In this 12-week program, you will have one live Zoom call (approximately 60-90 minutes) each week. If you cannot attend live, there will be a recording.

As the name implies, this program is designed to accelerate your brand's visibility, so in order to get the most out of it, we recommend you show up and put in the work. You determine your results.

While there is a full resource library full of trainings, not all trainings may be relevant for you depending on the type of PR campaign/s you want to implement. You will not need to watch everything (but you're welcome to!) to still get a lot out of this program.

That being said, with one weekly call and the independently-paced structure, this program is designed to help you accelerate your business, without putting a strain on your business or family life.

Yes. We have several different payment plan options and will work with you to determine a plan that works with your budget.

There will be twelve (12) weekly Zoom calls.

The dates and times are coming soon.

You will need to check with your own personal tax advisor; however, in most cases, the answer is YES – investing in business coaching is tax-deductible.

This is not a one-on-one coaching program, but you will get direct coaching from me during our live group Zoom calls. You will also receive coaching and ongoing support in our private group.

We also have support coaches to keep you accountable along the way.

If you enroll and pay in full by end of day April 17th, you will get two (2) 30-minute strategy calls with me during the course of The PR Accelerator (that's a $500 value!), which you can schedule with me at any time during the 12-week program.

There's a huge gap between all the free resources online and hiring a PR firm or publicist to do the work for you. There literally was nothing available for entrepreneurs scaling their businesses, for entrepreneurs making 6-figures or close to 6-figures.

This program teaches you how to do it yourself, if you want, as well as how to empower and train your team (or a VA) how to do it for you, so you can continue to stay focused on your zone of genius.

This program is also unique because we are going to give you opportunities to connect directly with journalists, reporters, editors, influencers, brand managers, etc. so you can start building your own relationships.

Plus, my team and I will actually execute specific activities on your behalf! That's right, we'll act as your in-house PR team and do some of the work for you.

No, there are not any in-person events. Everything with this program can be completed remotely from the comfort of your own home.

This program is for entrepreneurs and influencers, like:

• Online business
• Business coaches
• Life coaches
• Health coaches
• Personal trainers
• Podcasters
• Content creators
• Influencers
• Bloggers
• YouTubers
• Authors
• Social media agencies
• Network marketing leaders
• Online product marketers
• Traditional brick-and-mortar businesses
• Nutritionists
• Speakers
• Stylists
• Graphic Artists
• Event hosts
• Event planners
• Start-ups
• Media personalities
• On-camera hosts
• Realtors
• Artists
• Musicians
• Dancers

This program is best-suited for 6-figure and multiple six-figure entrepreneurs who have established a successful track-record with their services, products, and offerings.

If you're not yet earning 6-figures, or you're in the earlier phases of your business, that's okay. You can still benefit from this program. We do recommend that you are clear on your service offerings, have offers set up (i.e. you have something ready to sell and you're able to take payments), and you likely have a few successful clients, projects, or program launches under your belt.

PR isn't something you have to wait to do until you reach a certain level. It should be part of your business plan from day 1.